Eighty percent of rural Nepali women are subsistence farmers, yet they do not have access to agricultural development programming due to socio-cultural barriers and gender biases that restrict women from meeting with agricultural extension workers or using technology. Heifer International addressed this by focusing on services and content specifically for women through the e-Chautari application, part of Heifer’s larger GeoKrishi platform. The Heifer International project tapped into three of the proven strategies—changing social norms, developing community support, and cultivating women’s confidence—as the basis for its work.